INDUSTRAT : the strategic industrial marketing simulation
著者
書誌事項
INDUSTRAT : the strategic industrial marketing simulation
Prentice Hall, c1988
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注記
Includes index
内容説明・目次
内容説明
A computerized simulation of actual operating environments, INDUSTRAT places managers in the midst of a competitive scenario and provides them with feedback on their decisions.
目次
Introduction. 1. The INDUSTRAT Competitive Setting. 2. Administrative Structure of the INDUSTRAT Firm. 3. Information for Industrial Marketing Strategies. 4. Execution of Industrial Marketing Strategies. 5. INDUSTRAT Procedures. 6. Some Suggestions Before Your Start. Glossary: Index of Rules and Constraints. Appendix A: Sample Company Report. Appendix B: Sample Marketing Research Studies. Appendix C: Blank Forms.
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