Basic marketing research

Author(s)

• Churchill, Gilbert A.

Bibliographic Information

Basic marketing research

Gilbert A. Churchill, Jr

Dryden Press, 1987, c1988

1st ed

Note

Bibliography: p

Includes index

Details

• NCID: BA04581124
• ISBN:
  • 0030072786
• LCCN: 87005288
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xvii, 765 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research