Offensive marketing, or, How to make your competitors followers

Author(s)

• Davidson, J. H

Bibliographic Information

Offensive marketing, or, How to make your competitors followers

J.H. Davidson

（Pelican library of business and management）

Penguin, 1975, c1972

Note

Originally published: London : Cassell, 1972

Includes index

Details

• NCID: BA04620565
• ISBN:
  • 0140218718
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harmondsworth
• Pages/Volumes: xvi, 330 p.
• Size: 18 cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03811047