Moscow's Muslim challenge : Soviet Central Asia

著者

書誌事項

Moscow's Muslim challenge : Soviet Central Asia

Michael Rywkin

M.E. Sharpe, c1982

  • pbk.
  • pbk.

大学図書館所蔵 件 / 全10件

この図書・雑誌をさがす

注記

Bibliography: p. 173-176

Includes index

内容説明・目次

巻冊次

ISBN 9780873321969

目次

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
巻冊次

pbk. ISBN 9780873322034

内容説明

First Published in 2017. This book is a short reference on the peoples of Russia and the USSR. It includes approximately 3,000 entries, cross-references and spelling variations, fifteen original maps and information on dialects, literary languages and religions. It is intended for anyone who needs basic information about the ethnographic groups of the Russian Empire and the USSR in the nineteenth and twentieth centuries.

目次

Introduction, A Note on Sources, List of Abbreviations, The Peoples of the USSR, List of Maps, Map Index, About the Author
巻冊次

pbk. ISBN 9780873322621

目次

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

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