Marketing management
著者
書誌事項
Marketing management
（The Irwin series in marketing）
R.D. Irwin, 1985-
- v. l
- v. 2
- v. 3
- タイトル別名
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Marketing management readings
大学図書館所蔵 件 / 全31件
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v. l658.8||S27-1||110442919,
v. 2658.8||S27-1||210442920, v. 3658.8||S27-1||310442921 -
v. lY675.4//S1//1T1026527*,
v. 2Y675.4//S1//2T1026528*, v. 3Y675.4//S3//3T1026529* -
v. l1-1-24399//1s011000402389*,
v. 21-1-24399//2s011000402390*, v. 31-1-24399//3s011000402391* -
v. l675.3/S1178/1C900537080,
v. 2675.3/S1178/2C900537071, v. 3675.3/S1178/3C900537063 -
v. l675||Sh 12.2m||13449-85,
v. 2675||Sh 12.2m||23450-85, v. 3675||Sh 12.2m||33451-85 OPAC
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注記
Vol. 3 has title: Marketing management readings
Includes bibliographies
収録内容
- v. 1. Principles, analysis, and applications
- v. 2. Strategy, planning, and implementation
- v. 3. From theory to practice