Marketing management
Author(s)
Bibliographic Information
Marketing management
（The Irwin series in marketing）
R.D. Irwin, 1985-
- v. l
- v. 2
- v. 3
- Other Title
-
Marketing management readings
Available at 31 libraries
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v. l658.8||S27-1||110442919,
v. 2658.8||S27-1||210442920, v. 3658.8||S27-1||310442921 -
v. lY675.4//S1//1T1026527*,
v. 2Y675.4//S1//2T1026528*, v. 3Y675.4//S3//3T1026529* -
v. l675.2/S,m/12112123936,
v. 2675.2/S,m/22112123937, v. 3675.2/S,m/32112123938 -
v. l675.2A/Sh12m/100270835,0000270835,
v. 2675.2A/Sh12m/200270836,0000270836, v. 3675.2A/Sh12m/300270837,0000270837
Note
Vol. 3 has title: Marketing management readings
Includes bibliographies
Contents of Works
- v. 1. Principles, analysis, and applications
- v. 2. Strategy, planning, and implementation
- v. 3. From theory to practice