Marketing management : analysis, planning, and control

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing management : analysis, planning, and control

Philip Kotler

Prentice-Hall, [1967]

Note

Bibliographical footnotes

• NCID: BA04677686
• LCCN: 67010170
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: 628 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.1
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management