Theory in marketing

Author(s)

• Cox, Reavis
• Alderson, Wroe
• Shapiro, Stanley J.

Bibliographic Information

Theory in marketing

edited by Reavis Cox, Wroe Alderson and Stanley J. Shapiro

Richard D. Irwin, 1964

Note

Prepared under the sponsorship of the American Marketing Association

"Second series"

• NCID: BA0475500X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiv, 414 p.
• Size: 24 cm