Public interest and the business of broadcasting : the broadcast industry looks at itself

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書誌事項

Public interest and the business of broadcasting : the broadcast industry looks at itself

edited by Jon T. Powell and Wally Gair

Quorum Books, c1988

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注記

Bibliography: p.183-187

Includes index

内容説明・目次

内容説明

This volume offers 16 essays, most original, offering varied broadcast industry views on the role of the public interest in changing business. Editors Powell and Gair, respectively a long-time member of the Northern Illinois University communications faculty and an Illinois broadcaster, provide a brief contextual introduction to each contribution and give the background of each author. The book, according to the preface, is intended to offer `candid and genuine descriptions of what the public-interest obligation actually means to the practitioner [broadcaster]'. . . . The volume is best seen as an indicator of the changing public-interest perceptions of broadcasters amid a rapidly changing marketplace. As such, it is useful for undergraduates interested in today's communications industry. Choice This volume presents a broad cross-section of views on an issue of central importance to the broadcast industry: Can the broadcast industry serve both the public interest and corporate and stockholder interest? How do the leaders and successful professionals of the broadcast industry interpret and implement the public interest obligation? A cross-section of American broadcasters--from network executives to small market radio station managers, from the president of the National Association of Broadcasters to a former FCC Chairman, from communications attorneys to retired broadcasters--offer personal interpretations of these and other questions on the public interest issue. Among the contributors are Arthur C. Nielsen, the retired Chairman of the A. C. Nielsen Company, which has been the arbiter of American network television success or failure since the advent of the medium; Edward O. Fritts, a small market radio group owner who became President of the National Association of Broadcasters; Newton N. Minow, a communications attorney who is perhaps the best remembered FCC Chairman because of his vast wasteland speech; broadcast pioneer and innovator Ward Quaal; and network insider Gene Jankowski, President, CBS broadcast group.

目次

Preface Introduction he Broad View TV's Still a 'Vast Wasteland'--But Improving by Newton N. Minow The Public Interest Concept Transformed: The Trusteeship Model Gives Way to a Marketplace Approach by Richard R. Zaragoza, Richard J. Bodorff, and Jonathan W. Emord Broadcasters and the Public Interest by Edward O. Fritts Television Ratings and the Public Interest by Arthur C. Nielsen, Jr. The Broadcast Industry's First Premise: Serve the Public by Gene F. Jankowski The Evolving Public Interest by Thomas C. Sawyer Serving the Public Interest: Voluntarily or by Government Mandate? by Ted L. Snider Broadcasting and Censorship: Government's Intrusion and Public Interest by William O'Shaughnessy In the Marketplace WGN Radio: Public Interest Means Local Identity by Wayne R. Vriesman Public Interest: Understanding the Small Market by Lindsay Wood Davis Public Interest Broadcasting in the Small Market by Charles E. Wright Programming in the Public Interest Means Many Things by Charles F. Harrison Public Interest: It Starts from the Inside by Jim Oetken Other Views Women's Growing Public Role in Broadcasting by Ward L. Quaal A No Fault Perspective on Public Interest by Joseph W. Ostrow Not for Profits Access the Airwaves: Addressing the Public's Interest by Edgar A. Vovsi Some Concluding Thoughts Bibliography Index

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