Cheap but good marketing research

Author(s)

• Andreasen, Alan R.

Bibliographic Information

Cheap but good marketing research

Alan R. Andreasen

Dow Jones-Irwin, c1988

Note

Includes bibliographies and index

Details

• NCID: BA04938429
• ISBN:
  • 0870947729
• LCCN: 88002447
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 281 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research