Telephone survey methodology
著者
書誌事項
Telephone survey methodology
(Wiley series in probability and mathematical statistics, . Applied probability and statistics)
Wiley, c1988
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注記
"Papers from a conference held Nov. 8-11, 1987 at Charlotte, North Carolina and sponsored by the American Association for Public Opinion Research, the American Statistical Association, and the International Association of Survey Statisticians"--T.p. verso
内容説明・目次
内容説明
Offering the first major summary of research developments in telephone surveys, this volume covers all important developments in household telephone-survey methods, including results from the US, Europe, and Australia. It discusses commercial survey settings, academic survey research, and government statistical agencies. In-depth reviews of methodology are presented, including choice of target population, sample design, questionnaire construction, interviewing techniques, measurement error issues, and nonresponse characteristics. Administrative issues in telephone surveys are also described, together with the latest techniques in computer-assisted telephone interviewing. The book contains a comprehensive, international bibliography of the telephone survey methodology literature.
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