Money, media, and the grass roots : state ballot issues and the electoral process
Author(s)
Bibliographic Information
Money, media, and the grass roots : state ballot issues and the electoral process
（Sage library of social research, v. 164）
Sage Publications, c1987
- : pbk.
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Note
Bibliography: p. 270-274
Includes index
Description and Table of Contents
Description
Elections have only recently been studied as public referenda on major policy issues. Money Media and Grass Roots is a major analysis of state ballot questions, and the issues that surround them. It provides information on campaign spending, the effectiveness of different media strategies, and the myths and realities of consequent voter behaviour. The conclusions have enormous implications for the shaping of policy by public vote.
Table of Contents
Introduction
An Historical and Political Profile of Four States
An Overview of Fifteen Elections, 1976-80
Political Context and Issues
Campaign Expenditures
The Campaign
I - Media Intensive Campaigns
The Campaign
II - Grass Roots Activity
Voting Behavior
Confusion and Rationality on Ballot Question
The 1982 Elections
High Spending, Old Issues Revisited, and the Nuclear Freeze
Conclusion
by "Nielsen BookData"