Business world 2
著者
書誌事項
Business world 2
Wiley, c1987
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Accompanied by "Supplement sampler" (15, 12 p. ; 27 cm.)
Includes indexes
内容説明・目次
内容説明
Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are new to the second edition or have been throughly revised to meet the needs of lecturers.
目次
THE BUSINESS WORLD. The U.S. Business System. The Business Economy. Meeting Social Responsibilities. Forms of Business Organization. Small Business and Franchises. MANAGEMENT. The Managerial Process. The Internal Organization. Human Relations in Business. Human-Resource Management. Labor-Management Relations. Production and Operations Management. MARKETING MANAGEMENT. The Marketing Process. Promotional Strategies. Distribution Management. Pricing Strategies. FINANCE. Money in the Financial System. Securities Markets. Financing Businesses. Risk and Insurance. MANAGING INFORMATION. Computers and Data Processing. Computer-Based Information Systems and Business Analysis. FURTHER DIMENSIONS AND OPPORTUNITIES. The Legal and Tax Environment. International Business. Opportunities in Tomorrow's Business World. Index.
「Nielsen BookData」 より
