Handbook of international management
Author(s)
Bibliographic Information
Handbook of international management
Wiley, c1988
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Note
Includes bibliographies and index
Description and Table of Contents
Description
This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.
Table of Contents
The Multinational Enterprise.
Entering International Markets.
International Marketing Mix.
Marketing Research in the International Environment.
Information for International Marketing Decisions.
Management of the International Marketing Function.
Country-risk Assessment.
Political Risk Evaluation.
Forecasting Exchange Rates.
Conflict Management in International Business.
International Labor Relations.
International Public Affairs.
Organization Design.
International Corporate Planning.
Investment Incentives and Performance Requirements.
Offshore Sourcing, Subcontracting and Manufacturing.
Technology Transfer.
International Commercial Banking.
International Investment Banking.
Legal Aspects of International Trading.
International Financial Management.
International Financial Accounting.
Comparative Accounting Systems.
International Taxation.
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