Marketing theory : evolution and evaluation

Author(s)

• Sheth, Jagdish N.
• Gardner, David Morgan
• Garrett, Dennis E.

Bibliographic Information

Marketing theory : evolution and evaluation

Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett

Wiley, c1988

Note

Bibliography: p. 203-231

Details

• NCID: BA05018368
• ISBN:
  • 0471635278
• LCCN: 88010162
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 231 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675.01
  • LCC : HF5415
  • DC19 : 658.8/001
• Subject Headings:
  • LCSH : Marketing