The strategist CEO : how visionary executives build organizations

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書誌事項

The strategist CEO : how visionary executives build organizations

Michel Robert

Quorum Books, 1988

大学図書館所蔵 件 / 全11件

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注記

Includes index

内容説明・目次

内容説明

This is a practical guide for CEOs and corporate managers who want to improve their ability to develop corporate strategy, chart the direction of their organization, and involve their key executives in the successful implementation of that strategy. Robert describes a unique and proven method for setting and implementing strategy and for dealing with the qualitative variables that face an organization. The work begins with an examination of the common pitfalls of strategic planning. Subsequent chapters introduce the concept of strategic thinking (a necessary prerequisite to strategic planning), and treat common obstacles and misperceptions. After the concepts have been clearly elucidated, the author goes on to describe their implementation in a variety of corporate settings.

目次

Preface Why CEOs Have Difficulty Implementing Their Strategy Strategic Planning: The Death Knell of Strategic Thinking Competitive Strategy: Going Forward … Backwards! What Is Strategic Thinking? The Obstacles and the Misconceptions The Heart of Strategic Thinking: The Driving Force Areas of Excellence: Keeping the Strategy Strong and Healthy The Strategic Thinking Process How Strategic Thinking Is Used in Organizations Strategic Management Using Strategic Thinking for Competitive Advantage Strategy in Owner-Managed Companies Applications of Strategic Thinking in Multi-National Companies Applications of Strategic Thinking in Owner-Managed Companies Bibliography Index

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