Industrial marketing : a German-American perspective

Author(s)

• Backhaus, Klaus
• Wilson, David T.

Bibliographic Information

Industrial marketing : a German-American perspective

edited by Klaus Backhaus and David T. Wilson

Springer-Verlag, c1986

Note

Includes bibliographies

Details

• NCID: BA05061276
• ISBN:
  • 0387161147
• LCCN: 85027630
• Country Code: gw
• Title Language Code: eng
• Place of Publication: Berlin ; New York
• Pages/Volumes: viii, 373 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3/0943
• Subject Headings:
  • LCSH : Industrial marketing -- Research -- United States -- Addresses, essays, lectures
  • LCSH : Industrial marketing -- Research -- Germany (West) -- Addresses, essays, lectures