Cases in strategic management
著者
書誌事項
Cases in strategic management
（Wiley series in management）
Wiley & Sons, c1988
1st ed
- : pbk.
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内容説明・目次
内容説明
This text is intended to teach the concepts and techniques of strategic management while simultaneously introducing an approach to identifying strategic issues and problems within organizations. It opens by presenting a general framework for case analysis which shows how to use strategic management concepts during the analytical process. This is followed by a case (Overseas National Airways) and an analysis illustrating how the suggested framework has been applied. The body of the text offers an assortment of current cases balanced between service and manufacturing organizations, and ranging from the simple to those requiring more complex analysis. The cases selected here also represent a variety of industry conditions, from incipient to mature industries.
目次
Partial table of contents: CASE INFORMATION. Understanding Case Analysis. CASES: SINGLE INDUSTRY. Crested Butte Athletic Club (A. Wicesberg, M. Agee, & J. Buckey). C. H. Masland & Sons: Automotive Products Division (C. deKluyver & P. Ferris). Weeling-Pittsburgh Steel (N. Snyder & Associates). Mary Kay Cosmetics, Inc. (S. Adams & Associates). Apple Computer, Inc. (S. Adams & Associates). RELATED OR DIVERSIFIED INDUSTRIES. CML Group, Inc.--Twelve Years Old (L. Nash). Marion Laboratories, Inc. (M. Taylor & K. Beck). The American Express Company (D. Callaghan & R. Comerford). Mobil Corporation (M. Barrett & R. Gardiner).
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