Contemporary cases in consumer behavior

Author(s)

• Blackwell, Roger D.
• Engel, James F.
• Talarzyk, W. Wayne

Bibliographic Information

Contemporary cases in consumer behavior

Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk

Dryden Press, c1985

Rev. ed

• pbk.

Note

Includes bibliographical references

Details

• NCID: BA05146528
• ISBN:
  • 0030639565
• LCCN: 84006000
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: ix, 485 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior -- Case studies
  • LCSH : Marketing research -- Case studies