Encyclopedia of advertising : an encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, public relations, publicity and the graphic arts ...

Author(s)

• Graham, Irvin

Bibliographic Information

Encyclopedia of advertising : an encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, public relations, publicity and the graphic arts ...

by Irvin Graham

Fairchild Publications, c1952

Details

• NCID: BA0611676X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 606 p.
• Size: 23 cm
• Classification:
  • LCC : HF5803
  • DC : 659.1/03
• Subject Headings:
  • LCSH : Advertising -- Encyclopedias