Mail and telephone surveys : the total design method
Author(s)
Bibliographic Information
Mail and telephone surveys : the total design method
Wiley, c1978
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Note
"A Wiley-Interscience publication."
Bibliography: p. 299-318
Includes indexes
Description and Table of Contents
Description
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
by "Nielsen BookData"
