Readings in marketing

Author(s)

• Dirksen, Charles J.
• Kroeger, Arthur
• Lockley, Lawrence Campbell

Bibliographic Information

Readings in marketing

edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley

R. D. Irwin, 1968

Rev. ed

Note

Includes bibliographies

Details

• NCID: BA06312622
• LCCN: 67021005
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiv, 673 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing