Advertising : its role in modern marketing

Author(s)

• Dunn, S. Watson (Samuel Watson)

Bibliographic Information

Advertising : its role in modern marketing

[by] S. Watson Dunn

Holt, Rinehart and Winston, [1969]

2nd ed

Note

Includes bibliographies

Details

• NCID: BA06318469
• ISBN:
  • 0030666457
• LCCN: 69011204
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 629 p.
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising