The public's use of television : who watches and why
著者
書誌事項
The public's use of television : who watches and why
（People and communication）
Sage Publications, c1980
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注記
Includes bibliographies
内容説明・目次
内容説明
Frank and Greenberg report the resuls of a four year survey of the American television audience, designed to determine who watches television -- and why. Rather than classify audiences by one variable, the authors group them by interests, attitudes, and behaviour, as well as more usual demographic attributes such as age and sex. The result is a unique segmentation scheme that gives a coherent picture of each audience's psychological needs, its interests and its relative use of other media.
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