Consumer market research handbook

Author(s)

• Worcester, Robert M.
• Downham, John

Bibliographic Information

Consumer market research handbook

editors, Robert M. Worcester, John Downham

McGraw-Hill, [1988]

3rd rev. and enl. ed

Note

"First published in hardback by Elsevier Science Publishers B.V.(North Holland)"

Details

• NCID: BA06510320
• ISBN:
  • 0077070755
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 840 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • PRECIS : Marketing. Research
  • LCSH : Marketing research