Design and marketing of new products

Author(s)

• Urban, Glen L.
• Hauser, John R.

Bibliographic Information

Design and marketing of new products

Glen L. Urban, John R. Hauser

（Prentice-Hall international series in management）

Prentice-Hall, c1980

Note

Bibliography: p. 583-608

Includes indexes

• NCID: BA06521098
• ISBN:
  • 0132012693
• LCCN: 80011707
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xx, 618 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.5/038
• Subject Headings:
  • LCSH : New products
  • LCSH : Design, Industrial -- United States
• Parent Bibliography ID:
  • BA00045024