The spot : the rise of political advertising on television

Author(s)

• Diamond, Edwin
• Bates, Stephen

Bibliographic Information

The spot : the rise of political advertising on television

Edwin Diamond and Stephen Bates

MIT Press, c1988

Rev. ed

• : pbk.

Note

Bibliography: p. [397]-407

Includes index

Details

• NCID: BA06532684
• ISBN:
  • 0262040956
  • 0262540495
• LCCN: 88002941
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xiv, 425 p.
• Size: 21 cm
• Classification:
  • LCC : JF2112.A4
  • DC19 : 659.2/9320973
  • NDC8 : 361.46
• Subject Headings:
  • LCSH : Advertising, Political -- United States
  • LCSH : Television advertising -- United States