Crisis management : how to turn a crisis into an opportunity
Author(s)
Bibliographic Information
Crisis management : how to turn a crisis into an opportunity
Hutchinson Business, 1987
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Table of Contents
- Part 1 Tales of the unexpected: the Tylenol tale
- the Bhopal tragedy
- Tales of financial panic
- the sorry tale of the baby milk scandal
- how Persil had to be washed-whiter-than-white
- sweetmail
- how "no comment" leads to plenty
- facing up to a crisis
- initial points to consider when planning for a crisis. Part 2 The anatomy of a crisis: the terrorist threat
- computer catastrophe. Part 3 Planning for the unexpected: actions speak louder than words
- a coherent approach to planning
- appoint a crisis management team
- crisis prevention
- formulating strategies and tactics for dealing with each potential
- put the plan in writing
- test everything
- coping at the personal elvel
- planning for crisis summarized. Part 4 Surviving the unwanted takeover bid: watching for the tell-tale signs
- planning against a takeover
- crisis management team
- know your audience
- define your message
- line up the troops
- watch what you say
- the battle between Arthur Bell and Guinness
- timetable for a takeover
- the dirty tricks brigade
- ways to fend off unwelcome predators. Part 5 Tell your own tale: the Sellafield saga
- toxic shock syndrome
- bad day at Bantry Bay
- initial points to consider in developing a crisis communications plan. Part 6 Tell it all, tell it fast: identify the media
- background to seize the initiative
- set up a press centre
- emergency press centre for media calls
- quiet room
- the press release
- the switchboard
- the press conference
- communicating in crisis. Part 7 Prevention is better than cure: crisis management summarized.
by "Nielsen BookData"