CiNii 図書 - Crisis management : how to turn a crisis into an opportunity

著者

Crisis management : how to turn a crisis into an opportunity

Michael Regester

Hutchinson Business, 1987

Includes index

Part 1 Tales of the unexpected: the Tylenol tale
the Bhopal tragedy
Tales of financial panic
the sorry tale of the baby milk scandal
how Persil had to be washed-whiter-than-white
sweetmail
how "no comment" leads to plenty
facing up to a crisis
initial points to consider when planning for a crisis. Part 2 The anatomy of a crisis: the terrorist threat
computer catastrophe. Part 3 Planning for the unexpected: actions speak louder than words
a coherent approach to planning
appoint a crisis management team
crisis prevention
formulating strategies and tactics for dealing with each potential
put the plan in writing
test everything
coping at the personal elvel
planning for crisis summarized. Part 4 Surviving the unwanted takeover bid: watching for the tell-tale signs
planning against a takeover
crisis management team
know your audience
define your message
line up the troops
watch what you say
the battle between Arthur Bell and Guinness
timetable for a takeover
the dirty tricks brigade
ways to fend off unwelcome predators. Part 5 Tell your own tale: the Sellafield saga
toxic shock syndrome
bad day at Bantry Bay
initial points to consider in developing a crisis communications plan. Part 6 Tell it all, tell it fast: identify the media
background to seize the initiative
set up a press centre
emergency press centre for media calls
quiet room
the press release
the switchboard
the press conference
communicating in crisis. Part 7 Prevention is better than cure: crisis management summarized.

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