Marketing management : strategy and action
Author(s)
Bibliographic Information
Marketing management : strategy and action
Kent Pub. Co., c1985
Available at / 28 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-308081000075814
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Note
Includes bibliographies and indexes
Description and Table of Contents
Description
This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.
Table of Contents
Marketing planning and strategy. Defining and measuring marketing opportunity. Marketing strategy and marketing mix. Strategic marketing planning. Special areas of marketing management.
by "Nielsen BookData"