Bibliographic Information

Marketing management : strategy and action

Henry Assael

Kent Pub. Co., c1985

Available at  / 28 libraries

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Note

Includes bibliographies and indexes

Description and Table of Contents

Description

This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.

Table of Contents

Marketing planning and strategy. Defining and measuring marketing opportunity. Marketing strategy and marketing mix. Strategic marketing planning. Special areas of marketing management.

by "Nielsen BookData"

Details

  • NCID
    BA06560806
  • ISBN
    • 0534047882
  • LCCN
    84023534
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston, Mass.
  • Pages/Volumes
    xix, 750, 14, 25 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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