Advertising & promotion management : a manager's guide to theory & practice

著者

• Farris, Paul
• Quelch, John A.

書誌事項

Advertising & promotion management : a manager's guide to theory & practice

Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner

R.E. Krieger Pub. Co., 1987

Reprint ed

タイトル別名

Advertising and promotion management

注記

Reprint. Originally published: Radnor, Pa. : Chilton, c1983

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA0656351X
• ISBN:
  • 0894642383
• LCCN: 87015902
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Malabar, Fla.
• ページ数/冊数: x, 301 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5821
  • DC19 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Sales promotion