International marketing

Author(s)

• Cateora, Philip R.

Bibliographic Information

International marketing

Philip R. Cateora

（The Irwin series in marketing）

Irwin, 1987

6th ed

• : hbk
• : pbk

Note

Bibliography: p. 801-805

Includes index

• NCID: BA06593066
• ISBN:
  • 0256036403
  • 0256036403
• LCCN: 86081796
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvii, 839 p.
• Size: 25 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises
• Parent Bibliography ID:
  • BA0019742X