Advertising, concepts and strategies

Author(s)

• Berkman, Harold W.
• Gilson, Christopher C.

Bibliographic Information

Advertising, concepts and strategies

Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy

Random House Business Division, c1987

2nd ed.

Note

Gilson's name appears first on the 1st ed

Includes indexes

Details

• NCID: BA06601856
• ISBN:
  • 0394361652
• LCCN: 86029790
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxiv, 614 p.
• Size: 26 cm.
• Classification:
  • LCC : HF5823
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Marketing
  • LCSH : Commercial art