Television and its audience

Author(s)

• Barwise, Patrick
• Ehrenberg, A. S. C.

Bibliographic Information

Television and its audience

Patrick Barwise and Andrew Ehrenberg

（Sage communications in society series）

Sage, 1988

• :
• : pbk

Note

Bibliography: p. 179-188

Includes indexes

Description and Table of Contents

Description

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Table of Contents

PART ONE: THE GIANT MEDIUM Introduction and Overview Watching Television PART TWO: WATCHING PROGRAMS Choosing Different Programs Watching Different Episodes How Much We Like What We Watch PART THREE: HOW PROGRAMS REACH US Broadcast Channels The New Channels PART FOUR: PAYING FOR TELEVISION What it Costs How We Pay PART FIVE: TELEVISION TODAY AND TOMORROW Televison as a Medium Concerns about Television The Future Appendix A Television Advertising Appendix B Who is Viewing?

by "Nielsen BookData"

Details

• NCID: BA06640971
• ISBN:
  • 0803981546
  • 0803981554
• LCCN: 88062287
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 206 p.
• Size: 22 cm
• Classification:
  • LCC : HE8700.6
  • UDC : 7.097
  • DC19 : 302.2/345
• Subject Headings:
  • PRECIS : Society. Effects of television
  • LCSH : Television broadcasting -- Social aspects
• Parent Bibliography ID:
  • BA00196289