Television and its audience
著者
書誌事項
Television and its audience
（Sage communications in society series）
Sage, 1988
- :
- : pbk
大学図書館所蔵 件 / 全19件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. 179-188
Includes indexes
内容説明・目次
内容説明
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.
The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed.
The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
目次
PART ONE: THE GIANT MEDIUM
Introduction and Overview
Watching Television
PART TWO: WATCHING PROGRAMS
Choosing Different Programs
Watching Different Episodes
How Much We Like What We Watch
PART THREE: HOW PROGRAMS REACH US
Broadcast Channels
The New Channels
PART FOUR: PAYING FOR TELEVISION
What it Costs
How We Pay
PART FIVE: TELEVISION TODAY AND TOMORROW
Televison as a Medium
Concerns about Television
The Future
Appendix A
Television Advertising
Appendix B
Who is Viewing?
「Nielsen BookData」 より
