Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies
Author(s)
Bibliographic Information
Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies
Quorum Books, 1986
- Other Title
-
Advertising financial products & services
Available at / 10 libraries
-
No Libraries matched.
- Remove all filters.
Note
Spine title: Advertising financial products & services
Includes index
Description and Table of Contents
Description
Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads. Choice
by "Nielsen BookData"
