Strategic management and marketing in the service sector

Author(s)

    • Grönroos, Christian

Bibliographic Information

Strategic management and marketing in the service sector

Christian Grönroos

Studentlitteratur , Chartwell-Bratt, 1984, c1983

  • : Chartwell-Bratt
  • : Studentlitteratur

Available at  / 13 libraries

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Note

Previous ed.: Helsingfors : Swedish School of Economics and Business Administration, 1982

Bibliography: p130-135

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