Marketing real estate internationally

著者

• Hines, Mary Alice

書誌事項

Marketing real estate internationally

M.A. Hines

Quorum Books, 1988

注記

Includes bibliographies and index

内容説明・目次

内容説明

Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. The economic, political, legal, and financial considerations for developing international real estate investment strategies are outlined. Beginning with an examination of the international marketing environment, the author discusses marketing management and strategies, pricing, promoting real estate products internationally, market research, and financial management. The book also contains an assessment of the future of international real estate marketing. Business Information Alert This book fills a gap in the real estate literature by providing a comprehensive, sophisticated introduction to the marketing of real estate, real estate services, and real estate securities on an international basis. Written by a well-known authority on real estate investment, Marketing Real Estate Internationally addresses the complex economic, political, legal, and financial considerations that must be taken into account before a coherent international real estate investment strategy can be constructed and applied. This is the first practical guide of international real estate marketing to be written specifically for real estate professionals.

目次

Part 1: The Marketing Environment Legal Dimensions of International Real Estate Marketing The Economic Environment and the Financial Framework The Cultural, Social and Government Environment Part 2: International Real Estate Marketing Management and Strategies International Real Estate Marketing Management Strategies for Marketing International Real Estate Part 3: Marketing Functions and Methods Leasing Real Estate Selling Real Estate Services and Securities Internationally Merchandising and Promoting the Real Estate Product Pricing Real Estate, Real Estate Services, and Real Estate Securities Financial Management of International Real Estate Marketing International Real Estate Information Systems and Marketing Research Part 4: The Future of International Real Estate Marketing Apendix: International Real Estate Index

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詳細情報

• NII書誌ID(NCID): BA06678941
• ISBN:
  • 089930205X
• LCCN: 87024935
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 239 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD1382.5
  • DC19 : 333.33/0688
  • DC19 : 333.33
• 件名:
  • LCSH : Real estate investment
  • LCSH : Real property -- Foreign ownership
  • LCSH : Investments, Foreign
  • FREE : Real property