The mass media and village life : an Indian study
Author(s)
Bibliographic Information
The mass media and village life : an Indian study
（Communication and human values）
Sage Publications, 1989
- : us : hbk
- : us : pbk
- : India : hbk
- : India : pbk
Available at / 17 libraries
-
No Libraries matched.
- Remove all filters.
Note
Bibliography: p. 270-272
Description and Table of Contents
Description
The Mass Media and Village Life assesses the actual and potential contribution of mass communication media to the process of development in the Third World in general and India in particular.
Despite the faith placed in the power of the mass media to promote desirable social change in the less developed countries, the impact of mass communication on development in India has been limited. The authors of this volume examine the reasons for this by studying the process of communication in Indian villages. Their conclusions are based on extensive anthropological studies of five villages in three Indian States which, taken together, provide a graphic account of Indian village life. These detailed case studies provide new insights into the role played by communication in the social processes that bear upon development. The study locates communication firmly within the socio-economic context of community life and offers both qualitative and quantitative data in support.
The authors conclude that the influence of the media is filtered through structures of inequality that themselves pose a major obstacle to change. Further, that locally-based rather than centralised strategies for communication show the most promise of success.
Table of Contents
Foreword - James D Halloran
PART ONE
Development and Communication
The Design of The Study
PART TWO
A Village in South India
The Sample Surveys
PART THREE
Mandur Village in Andhra Pradesh
Ranabanda
A Village in West Bengal
Peraroor
A Kerala Village
PART FOUR
The Dynamics of Social Change
The Role of Communication
by "Nielsen BookData"
