Marketing management

Author(s)

• Park, C. Whan
• Zaltman, Gerald

Bibliographic Information

Marketing management

C. Whan Park, Gerald Zaltman

Dryden Press, c1987

• : pbk.

Note

Includes bibliographical references and indexes

Details

• NCID: BA06704156
• ISBN:
  • 0030055989
  • 003022022X
• LCCN: 86013551
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xvi, 656 p., [8] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management