Marketing communications : from fundamentals to strategies

Author(s)

• Rothschild, Michael L.

Bibliographic Information

Marketing communications : from fundamentals to strategies

Michael L. Rothschild

D.C. Heath., c1987

Note

Includes bibliographies and index

Details

• NCID: BA06706049
• ISBN:
  • 0669072109
• LCCN: 86080486
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xviii, 766, 11 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.123
  • DC19 : 659
• Subject Headings:
  • LCSH : Communication in marketing