Marketing management

Author(s)

• Cravens, David W.
• Hills, Gerald E.
• Woodruff, Robert B.

Bibliographic Information

Marketing management

David W. Cravens, Gerald E. Hills, Robert B. Woodruff

（The Irwin series in marketing）

Irwin, 1987

Note

Includes bibliographies and index

Details

• NCID: BA06706672
• ISBN:
  • 0256055475
• LCCN: 86082594
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xx, 714 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X