Competitive marketing : a strategic approach

Author(s)

• O'Shaughnessy, John

Bibliographic Information

Competitive marketing : a strategic approach

John O'Shaughnessy

Allen & Unwin, 1984

• pbk.

Note

Bibliography: p. 351-366

Includes indexes

Details

• NCID: BA06712788
• ISBN:
  • 0046582657
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; London
• Pages/Volumes: 372 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management