Individuals in mass media organizations : creativity and constraint
著者
書誌事項
Individuals in mass media organizations : creativity and constraint
（Sage annual reviews of communication research, v. 10）
Sage, c1982
- : pbk
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注記
Includes bibliographies
内容説明・目次
内容説明
Ettema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed.
'Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.' -- Journal of Communication, Spring 1983
目次
From Craft to Corporation
The Impact of Outside Ownership on Book Publishing
The Roots of Professionalism in 1830s' and 1840s' American Journalism
Constraints on Creativity on Commercial Songwriting
Rationality and Routine in News Organizations
Unconventional Programs on Commercial Television: An Organizational Perspective
News and Non-Events: Making the Visible Invisible
Working for Print and Working for Broadcast: How the Medium Influences the Reporter
The Organizational Context of Individual Creativity: A Casestudy from Public Television
Television News Producers and Their Audience
Life, Death and Resurrection: An Organizational Analysis of Television's Lifecycle
The Producer as Artist in American Commercial Television
The Hollywood Actor: Power and Creativity
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