Marketing channel management : strategic planning and tactics

Author(s)

• Hardy, Kenneth G.
• Magrath, Allan J.

Bibliographic Information

Marketing channel management : strategic planning and tactics

Kenneth G. Hardy, Allan J. Magrath

Scott, Foresman, c1988

Note

Includes index

Details

• NCID: BA06769129
• ISBN:
  • 0673182959
• LCCN: 87012742
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, IL
• Pages/Volumes: 724 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/4
• Subject Headings:
  • LCSH : Marketing channels -- Management