Trend watching : how the media create trends and how to be the first to uncover them

著者

• Merriam, John E.
• Makower, Joel

書誌事項

Trend watching : how the media create trends and how to be the first to uncover them

John E. Merriam and Joel Makower

American Management Association, c1988

注記

"A Tilden Press book."

Includes index

• NII書誌ID(NCID): BA06819260
• ISBN:
  • 0814458904
• LCCN: 87047828
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: ix, 210 p.
• 大きさ: 22 cm
• 分類:
  • LCC : P92.U5
  • DC19 : 302.2/34/0973
• 件名:
  • LCSH : Mass media -- United States
  • LCSH : Mass media -- Statistical methods
  • LCSH : Content analysis (Communication)