Customer satisfaction : how to maximize, measure, and market your company's "ultimate product"

Author(s)

• Hanan, Mack
• Karp, Peter

Bibliographic Information

Customer satisfaction : how to maximize, measure, and market your company's "ultimate product"

Mack Hanan, Peter Karp

American Management Association, c1989

• : pbk

Note

Includes index

• NCID: BA06822877
• ISBN:
  • 0814459447
  • 0814477720
• LCCN: 88048026
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 193 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.5
  • DC19 : 658.8/12
• Subject Headings:
  • LCSH : Customer service
  • LCSH : Consumer satisfaction