Market-share analysis : evaluating competitive marketing effectiveness

Author(s)

• Cooper, Lee G.
• 中西, 正雄 ナカニシ, マサオ

Bibliographic Information

Market-share analysis : evaluating competitive marketing effectiveness

Lee G. Cooper, Masao Nakanishi

（International series in quantitative marketing）

Kluwer Academic Publishers, c1988

Note

Bibliography: p. 265-272

Includes index

Details

• NCID: BA0685122X
• ISBN:
  • 0898382785
• LCCN: 88012092
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xv, 279 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.135
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making -- Mathematical models
  • LCSH : Market share -- Mathematical models
• Parent Bibliography ID:
  • BA0685130X