Marketing for health care organizations

著者

• Kotler, Philip
• Clarke, Roberta N.

書誌事項

Marketing for health care organizations

Philip Kotler, Roberta N. Clarke

Prentice-Hall, [1986], c1987

注記

Includes bibliographies and index

内容説明・目次

内容説明

Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA06855377
• ISBN:
  • 0135575621
• LCCN: 86018733
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xiii, 545 p.
• 大きさ: 24 cm
• 分類:
  • LCC : RA410.56
  • DC19 : 362.1/068/8
• 件名:
  • LCSH : Medical care -- Marketing
  • LCSH : Social service -- Marketing
  • MESH : Health Services -- organization & administration -- United States