Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

（The Prentice-Hall series in marketing）

Prentice Hall, c1989

4th ed

• pbk.

Note

Includes bibliographies and indexes

Details

• NCID: BA06864414
• ISBN:
  • 0137053606
  • 013708059X
• LCCN: 88027432
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xxiv, 661 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00314647